What Is an Ident?

An ident is a logo or a moving image, it represents a brand. It can be either a TV channel or radio station identifying themselves to the public, it works as a logo and is intended to make the viewers associate that particular ident with their company/TV Channel/Radio station.

EA Sports Ident

EA Sports is a brand of Electronic Arts (EA) that creates and develops sports games, it has made sports games such as the FIFA franchise, Rugby games, the NFL and NBA franchise. This ident is known all over the world, for the slogan “EA Sports… It’s in the game” .  This ident is effective because it shows the name of the brand very clearly and it stands out to the gamers and audience. The use of the slogan helps to define the brand to the audience, it is effective because it’s short and sticks in your mind.

Sega Ident

Sega is a Japanese multinational video game software developer, it has created many games consoles such as the sega mega drive and the sega dreamcast, it also created many different games such as Sonic The Hedgehog and the Football Manager series. This ident is a very retro one and was used at the start of games, such as Sonic The Hedgehog, it is very effective because it shows the name of the company clearly and the company’s name is also said, this helps to identify this company, which is exactly what it was intended to do.

Harry Potter 1-8 and WarnerBros. Ident

Harry Potter is a global movie and book franchise and WarnerBros. is an American producer of film, television and music entertainment. The start of the films are very distinctive, the name of each film and the WarneBros. logo appears amongst the clouds. Some people wouldn’t consider this as an ident but I think it is, because it is made to be associated with the two different things (Harry Potter and WB). The reason that the name and logo appears in the clouds is in my opinion to add to the mysterious and magical feel about the film. As the film series progresses the colour of the name and logo change from gold in the first one to a sort of rusty looking colour in the penultimate film and then in the final film the colour is a more brighter colour, the reason they have done this is because the gold represents something new and good and as the films progress the films become darker and it symbolises that all the good is leaving the world, but then the final film shows a more brighter colour, this represents a new found hope.

Sky Sports News Ident

Sky Sports News is a 24 hour sports new channel. This ident gives information about what the channel is and how you can watch it, including on your phone, iPad PC or TV. The reason this ident is so effective is because it clearly shows the name of the channel, it shows the audience what it can expect to see on the channel (ie football, rugby, golf) and it also shows the different ways in which you can view the channel, the voice over is also very clear, these all help the audience to identify the channel and company.

MTV (1981) Ident

This was the opening video of MTV. It shows the moon landing, but the American flag has been replaced with a flag showing the MTV logo in different colours and patterns, you can hear the words “ladies and gentleman, rock and roll.” This is a very creative ident and one that will be difficult to forget that’s for sure. Originally Robert Pittman wanted Neil Armstrong to say the words “one small step for man, one giant leap for mankind” but Neil refused and so the idea was scrapped and instead they just used the video of the mood landing.